Post by sumaiya12 on Nov 2, 2024 2:23:52 GMT -5
Search engine marketing platforms are very helpful for SEO specialists and webmasters when promoting websites in search engines. They allow you to automate routine processes and free up time for work that can only be done manually.
Website Traffic Checking Tools | How to Check Website Traffic
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Among such tools are checkers for checking website traffic. They help to quickly analyze the visibility of pages and the domain as a whole. These services also provide statistics on competitors and show growth points. Thanks to this, you can compare the rate of promotion in organic search of your site with the main competitors.
1. What is website traffic?
Website traffic is the total number of visitors over a selected period of time. Webmasters usually focus on monthly traffic and track average daily attendance.
The set of parameters consists content writing service of different indicators, so there is no point in analyzing only one figure. It is necessary to see the whole situation, and not just the activity of users in real time.
There are many tools for tracking traffic, but most website owners use Google Analytics. You can create a container for your project in a few minutes, and integrating the tracking code is a one-step process.
Webmasters who spend a lot of time developing a site in search engines primarily focus on organic traffic. The number of visitors from this channel is considered the main marker of the project's quality.
1.1. Direct
Direct traffic is all the transitions where the analytics system does not see the sources. Usually these are visits from users who entered the domain in the browser search bar and went to the site.
It is worth noting that browsers do not always send messages to the web server with information about the referral source. Therefore, the direct traffic report may contain many referrals from other sources.
If we imagine that the entire volume of direct traffic is direct transitions, we can confidently say that the project is in demand. For example, if an online store has 1000 users daily and 30% go to pages from bookmarks, this is a very good result.
Checking website traffic is a standard procedure for many webmasters, but very often they do not pay due attention to direct transitions. It is necessary to constantly monitor the situation, because search engine algorithms also monitor numbers.
If over time the ratio grows in favor of direct traffic, and behavioral factors worsen, this can lead to ranking problems. Search engines have been paying a lot of attention to this group of factors in recent years.
1.2. Referral
Referral traffic — transitions from sources that the analytics system cannot attribute to social networks or other platforms. Algorithms see that there is a transition source, but cannot attribute it to any category.
For example, if you post an article on an external site and put a hyperlink to your project in it, each user transition will be included in the referral traffic report.
Referral traffic is valuable because it shows search engine algorithms that the project is in demand. If the user behavioral factors are good, then the site solves their problems.
1.3. Organic
Organic traffic is visits from search engines for which the webmaster does not pay anything. SEO and useful content help to get such transitions. If the project is doing well according to these two criteria, it will be able to count on traffic over time.
Website visitors coming from search engines are generally very interested in the content or products offered to them. Organic traffic has a high probability of converting into completed conversions.
Analytics reports should analyze all traffic, not just visits from Google. There are cases when Bing and other services at the early stages of a project's development provide more clicks than the most popular search engine in the world.
Organic traffic is not necessarily stable. Search results are constantly changing, and the project may lose positions for queries that previously brought the bulk of clicks.
1.4. Advertising
SEO specialists often launch advertising campaigns at the start of website development. Thanks to them, it is possible to accumulate data on behavioral factors and view how exactly users interact with content.
Paid traffic also affects the site's evaluation by search engine algorithms. If most users close the browser tab after 10 seconds of viewing, the site has certain problems.
Paid traffic can be obtained from different sources, not necessarily only from Google Adwords. For example, targeted advertising in social networks is often used.
The total volume of project traffic can be completely different. Everything depends on the niche features, the level of development of competitors and the age of the domain. If the site is just starting to be promoted, the number of transitions can be meager.
2. Checking website traffic
Website traffic statistics consist of different metrics. Each of them shows how the audience interacts with the project pages. For example, session duration gives an understanding of how much time on average users spend viewing content.
It is important to compare your project metrics with competitors' sites. If they have more organic traffic, and the difference in domain age or link mass is minimal, this may indicate problems.
The performance of the site greatly influences the users' assessment of the project. If the content takes 3-5 minutes to load, few will wait that long. You can always find an alternative in the search results.
2.1. Project visitors
The site's audience is its main value. If users are interested in the content or tools offered by the project, they will visit it regularly and form behavioral factors.
Among the visitors, there will definitely be assessors who evaluate the quality of the site, and their opinion can affect the effectiveness of the site's ranking in the future. If the project has no problems with UX and content, it can receive the highest rating.
To see the full picture of traffic, you can’t get by with just search marketing services. You’ll definitely need Google Analytics, and other services won’t hurt. For example, Hotjar lets you view visit records, but you’ll have to pay at least 31 euros per month for additional features.
2.2. Users of a competitor's website
Standard analytics systems provide a lot of useful data, but they are powerless when it comes to analyzing competitors. Search marketing services are better at this task.
They can't provide records of competitors' site visits, but they do show basic information. For example, you can find out from which countries the project gets the most traffic and compare the numbers with your own.
Checking your domain traffic online should be a constant part of your marketing strategy. If you don’t keep an eye on the situation, you may miss issues that will later impact your ranking performance.
If competitors start to sharply inflate behavioral factors, and the site owner finds out about this after a few months, solving the problem will be much more difficult than at the start of the inflating.
3. 5 Best Tools to Check Website Traffic
Many analytical platforms help to close the tasks with checking the project's attendance, but each of them has its own peculiarities. For example, not all services provide a trial for testing the capabilities.